Terms of Service

    Last updated: 10 September 2026

    1. Introduction

    These Terms of Service ("Terms") govern your access to and use of Auto Recover AI ("Auto Recover", "Service", "we", "us", or "our").

    By installing, accessing or using Auto Recover, you agree to be legally bound by these Terms.

    If you use Auto Recover on behalf of a business, you confirm that you have authority to bind that business to these Terms.

    Auto Recover is operated by Auto Recover LTD.

    2. Service Description

    Auto Recover provides automated abandoned-cart recovery services for e-commerce merchants.

    The Service may integrate with Shopify and other supported platforms to identify abandoned carts or checkouts and may send automated SMS communications, generate AI-powered responses, provide recovery links, provide merchant-configured incentives or discounts, and track customer interactions and purchases.

    Auto Recover does not guarantee that any particular customer will make a purchase or that any particular amount of revenue will be recovered.

    3. Account Registration

    To use Auto Recover, you must create an account and provide accurate and complete information.

    You are responsible for:

    • maintaining the security of your account;
    • keeping account information accurate;
    • maintaining the confidentiality of your login credentials;
    • all activity carried out through your account; and
    • notifying us promptly of any unauthorised access.

    You must not allow another person or business to use your account in a manner that violates these Terms.

    4. Subscription and Fees

    Auto Recover may charge:

    1. a recurring subscription fee; and/or
    2. a variable recovery fee based on revenue attributed to Auto Recover.

    The applicable pricing, subscription fee and recovery fee percentage will be displayed to you before or when you subscribe to the applicable plan.

    Unless otherwise stated, fees are charged in GBP.

    By subscribing to Auto Recover, you authorise Auto Recover and/or its billing provider to charge all applicable subscription and recovery fees associated with your account.

    4.1 Recovery Fees Are Payable on Attributed Revenue

    Where a purchase is attributed to Auto Recover under Section 5, the applicable recovery fee becomes payable regardless of whether the merchant believes that Auto Recover was the sole or primary reason for the customer's purchase.

    Auto Recover's recovery fee is a fee for the Service's contribution to, and attribution of, the recovered purchase under the attribution rules described in these Terms.

    4.2 No Avoidance of Recovery Fees

    You may not avoid, circumvent or attempt to avoid recovery fees by:

    • uninstalling Auto Recover after a customer has interacted with an Auto Recover message;
    • cancelling your subscription before an attributed purchase is recorded;
    • changing, removing or modifying an Auto Recover discount code;
    • modifying checkout or order information to prevent attribution;
    • failing to report an attributed purchase;
    • deleting or altering relevant Shopify data; or
    • otherwise interfering with Auto Recover's attribution or billing systems.

    If an attributed purchase occurs after cancellation or uninstall, any recovery fee that arose from activity occurring while Auto Recover was active remains payable.

    4.3 Billing Disputes

    If you believe a recovery fee has been calculated incorrectly, you must notify us within 14 days of the relevant invoice or charge and provide reasonable details of the dispute.

    We may investigate disputed charges using available Shopify, Auto Recover, SMS, link, discount and order data.

    Unless prohibited by applicable law, Auto Recover's records and attribution data will be treated as the primary source for determining whether a purchase was attributed to Auto Recover.

    You remain responsible for undisputed amounts while a billing dispute is being investigated.

    4.4 Failed Payments

    If a payment fails, we may:

    • retry the payment;
    • suspend recovery activity;
    • restrict access to the Service;
    • suspend the account; or
    • terminate the account.

    Outstanding fees remain payable following suspension, cancellation or termination.

    We may also recover reasonable costs associated with collecting overdue amounts where permitted by law.

    5. Recovery Attribution

    5.1 Auto Recover Affected Carts

    For billing and reporting purposes, an "Auto Recover Affected Cart" means an abandoned cart or checkout that has been subject to an Auto Recover recovery activity.

    A cart may be considered affected where, for example:

    • an Auto Recover SMS is sent to the customer;
    • the customer replies to an Auto Recover SMS;
    • the customer receives or clicks an Auto Recover recovery link;
    • the customer interacts with an Auto Recover-generated conversation;
    • the customer uses an Auto Recover-provided discount code;
    • the customer engages with an incentive or recovery offer provided by Auto Recover; or
    • another tracked Auto Recover recovery activity occurs in connection with that cart.

    A cart does not need to result in a completed conversation for it to be considered an Auto Recover Affected Cart.

    5.2 Recovered Revenue

    "Recovered Revenue" means revenue from a purchase that is attributed to an Auto Recover Affected Cart in accordance with the attribution rules used by the Service.

    Where an Auto Recover Affected Cart subsequently results in an order within the applicable attribution period, Auto Recover may attribute that order to Auto Recover.

    The applicable attribution period and methodology may be determined by Auto Recover and may be displayed within the Service.

    Unless otherwise stated in your pricing plan, attribution may take into account:

    • Auto Recover message delivery;
    • customer replies;
    • recovery-link clicks;
    • discount-code usage;
    • customer and cart identifiers;
    • Shopify order information;
    • timing of the customer's interaction;
    • checkout information; and
    • other reasonably available data connecting the recovery activity to the purchase.

    5.3 Attribution Events

    For clarity, the following may each constitute evidence that Auto Recover affected a cart:

    Link click: A customer clicks an Auto Recover recovery link and subsequently completes a purchase associated with the affected cart.

    Customer reply: A customer replies to an Auto Recover conversation and subsequently completes a purchase associated with the affected cart.

    Discount code: A customer uses a discount code or incentive provided through Auto Recover and completes a purchase associated with the affected cart.

    SMS interaction: A customer receives or interacts with an Auto Recover recovery message and subsequently completes a purchase that can reasonably be connected to the affected cart.

    An order may therefore be considered recovered even where the customer does not directly purchase immediately after clicking a recovery link.

    5.4 Attribution Takes Precedence Over Merchant Opinion

    The fact that a customer may have also interacted with other marketing channels, emails, advertisements, organic search, direct traffic or other communications does not automatically remove an order from Auto Recover attribution.

    Where the purchase satisfies the attribution rules described in these Terms, the purchase may be included in Recovered Revenue and the applicable recovery fee will be payable.

    Auto Recover does not represent that it was the sole cause of an attributed purchase.

    5.5 Attribution Data

    Auto Recover may use data from Shopify and other integrated systems to determine whether a purchase is associated with an Auto Recover Affected Cart.

    Because attribution depends on the information available through integrated platforms, Auto Recover cannot guarantee that every purchase will be correctly attributable.

    6. Subscription Cancellation

    You may cancel your Auto Recover subscription at any time through the available billing or account controls.

    Unless otherwise stated:

    • cancellation takes effect at the end of the current billing period;
    • no refund is provided for unused portions of a billing period;
    • recovery activity may cease when the subscription is cancelled;
    • your dedicated SMS number may be released;
    • recovery fees already incurred remain payable; and
    • purchases attributed to Auto Recover after cancellation may remain chargeable where the relevant recovery activity occurred before cancellation.

    Cancellation does not release you from any obligations that accrued before cancellation.

    7. SMS Messaging and Compliance

    Auto Recover facilitates SMS communications between merchants and their customers.

    You are solely responsible for ensuring that your use of Auto Recover complies with all applicable laws, regulations, carrier requirements and industry rules relating to SMS communications and marketing.

    This includes, where applicable:

    • UK GDPR;
    • Data Protection Act 2018;
    • Privacy and Electronic Communications Regulations 2003 (PECR);
    • applicable US federal or state messaging laws;
    • telecommunications and carrier requirements;
    • consent requirements;
    • opt-out requirements;
    • disclosure requirements; and
    • applicable international messaging laws.

    Where consent is required, you must obtain and maintain appropriate consent before using Auto Recover to send the relevant messages.

    You must maintain appropriate records demonstrating the basis on which customers may lawfully be contacted.

    You must not use Auto Recover to send unsolicited spam or messages to individuals where you do not have an appropriate legal basis or permission to do so.

    PECR can impose specific requirements on electronic marketing, including text messages, and organisations should retain appropriate evidence of consent where consent is relied upon.

    Auto Recover may provide tools such as quiet hours, opt-out handling, suppression controls and messaging restrictions. These tools are provided to assist merchants and do not transfer legal responsibility for compliance from the merchant to Auto Recover.

    8. Merchant Responsibilities

    You are responsible for:

    • the accuracy of information supplied to Auto Recover;
    • your Shopify store;
    • your products and services;
    • your pricing and discounts;
    • your customer relationships;
    • your customer communications;
    • obtaining required permissions and consents;
    • configuring Auto Recover appropriately;
    • ensuring messages generated by Auto Recover are appropriate for your business;
    • complying with applicable laws and regulations;
    • maintaining appropriate privacy notices;
    • handling customer complaints and requests;
    • ensuring that your use of Auto Recover does not infringe third-party rights.

    You must not configure Auto Recover to make misleading, unlawful, discriminatory, fraudulent or otherwise inappropriate statements.

    9. AI and Automated Responses

    Auto Recover uses artificial intelligence and automated systems to generate customer responses.

    AI-generated content may occasionally be inaccurate, incomplete or inappropriate.

    You acknowledge that:

    • AI responses are generated automatically;
    • Auto Recover does not guarantee that every response will be accurate;
    • merchants remain responsible for their messaging configuration;
    • Auto Recover may provide controls to restrict discounts, language, claims or other content; and
    • merchants should review and configure the Service appropriately for their business.

    Auto Recover does not provide legal, medical, financial or other professional advice through AI-generated customer conversations.

    10. Acceptable Use

    You must not:

    • use Auto Recover for unsolicited spam;
    • send messages to customers without an appropriate legal basis or required consent;
    • use Auto Recover for unlawful purposes;
    • use Auto Recover to transmit fraudulent, deceptive or misleading content;
    • attempt to circumvent billing or recovery fees;
    • manipulate attribution data;
    • interfere with the Service or its infrastructure;
    • attempt to gain unauthorised access to another merchant's data;
    • reverse engineer or exploit the Service except where permitted by law;
    • use Auto Recover to violate third-party rights; or
    • use Auto Recover in a way that could reasonably cause harm to customers, merchants, Auto Recover or third parties.

    11. Data Protection

    The parties acknowledge that Auto Recover may process personal data on behalf of merchants.

    Where Auto Recover acts as a processor, the merchant acts as controller and remains responsible for determining the purposes and lawful basis for processing customer data.

    Auto Recover will process customer data in accordance with the merchant's documented instructions and applicable data protection law.

    The parties will cooperate as reasonably necessary to comply with applicable data protection obligations.

    Where required, the parties may enter into a separate Data Processing Addendum governing processor obligations, sub-processors, security, international transfers, data-subject rights, breach notification and deletion or return of data.

    12. Third-Party Services

    Auto Recover relies on third-party services and integrations, including Shopify, telecommunications providers, cloud infrastructure providers and AI providers.

    Your use of Auto Recover may therefore be subject to the availability and policies of those third parties.

    We are not responsible for failures caused solely by a third-party service outside our reasonable control.

    13. Service Availability

    We aim to provide reliable access to Auto Recover but do not guarantee that the Service will always be available, uninterrupted or error-free.

    We may temporarily suspend the Service for:

    • maintenance;
    • security reasons;
    • upgrades;
    • infrastructure changes;
    • emergency situations;
    • third-party service failures; or
    • circumstances beyond our reasonable control.

    14. Intellectual Property

    Auto Recover and its licensors own all rights, title and interest in the Service, including its software, interface, technology, designs, documentation and branding.

    You receive a limited, non-exclusive, non-transferable right to use the Service during your subscription in accordance with these Terms.

    You retain ownership of your store data, customer data and other content you provide to Auto Recover.

    You grant Auto Recover the limited rights necessary to process and use that data to provide the Service.

    15. Confidentiality

    Each party agrees to keep confidential information received from the other party confidential and to use it only as necessary to perform its obligations under these Terms.

    This obligation does not apply to information that:

    • is publicly available;
    • was already lawfully known;
    • is independently developed; or
    • must be disclosed by law or a competent authority.

    16. Disclaimers

    To the maximum extent permitted by law, Auto Recover provides the Service on an "as available" and "as is" basis.

    We do not guarantee:

    • a particular recovery rate;
    • a particular amount of recovered revenue;
    • that every abandoned cart will be recovered;
    • that customers will respond;
    • that AI-generated messages will always be accurate;
    • uninterrupted Service availability; or
    • that the Service will be suitable for every merchant or use case.

    17. Limitation of Liability

    Nothing in these Terms excludes or limits liability that cannot legally be excluded or limited, including liability for fraud or fraudulent misrepresentation, or liability for death or personal injury caused by negligence.

    Subject to the above, to the maximum extent permitted by law, Auto Recover will not be liable for indirect, incidental, special, consequential or punitive losses, or for loss of profits, revenue, business, goodwill or data.

    Subject to applicable law, Auto Recover's total aggregate liability arising out of or relating to the Service or these Terms will not exceed the greater of:

    • the fees paid by you to Auto Recover during the 12 months immediately preceding the event giving rise to the claim; or
    • £100

    18. Indemnification

    To the maximum extent permitted by law, you agree to indemnify and hold harmless Auto Recover, its officers, directors, employees and service providers from claims, losses, liabilities, damages, costs and expenses arising from:

    • your misuse of the Service;
    • your violation of these Terms;
    • your violation of applicable laws or regulations;
    • your failure to obtain required customer consent or permissions;
    • your SMS messaging activities;
    • claims arising from products or services sold through your store;
    • your customer communications; or
    • your infringement of third-party rights.

    19. Suspension and Termination

    We may suspend or terminate your access to Auto Recover where:

    • you breach these Terms;
    • you fail to pay amounts due;
    • your use of the Service creates legal, security or compliance risks;
    • you use the Service unlawfully;
    • you interfere with the Service;
    • we are required to do so by law; or
    • we reasonably believe suspension is necessary to protect Auto Recover, other customers or third parties.

    Where reasonably practicable, we will provide notice before suspension or termination.

    Termination does not remove your obligation to pay fees incurred before termination.

    20. Effect of Termination

    Following termination:

    • your access to the Service will cease;
    • recovery automation may stop;
    • your dedicated SMS number may be released;
    • outstanding fees remain payable;
    • recovery fees arising from qualifying recovery activity before termination remain payable; and
    • data will be handled in accordance with our Privacy Policy and any applicable data-processing agreement.

    21. Changes to the Service

    We may modify, improve, replace or discontinue parts of the Service from time to time.

    We will make reasonable efforts to provide notice of material changes where appropriate.

    22. Changes to These Terms

    We may update these Terms from time to time.

    Where we make material changes, we may notify you by email, through the Service or by another reasonable method.

    Your continued use of Auto Recover after the effective date of revised Terms constitutes acceptance of the revised Terms, to the extent permitted by law.

    23. Governing Law

    These Terms are governed by the laws of England and Wales.

    The courts of England and Wales will have exclusive jurisdiction over disputes arising out of or relating to these Terms, subject to any mandatory rights or protections that cannot legally be excluded.

    24. General

    If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will remain in effect.

    Our failure to enforce any provision does not constitute a waiver of our right to enforce it later.

    You may not transfer or assign your rights under these Terms without our prior written consent, except where required by law.

    We may assign or transfer our rights and obligations in connection with a merger, acquisition, restructuring or sale of the Service or business.

    25. Contact

    If you have questions about these Terms, contact:

    Auto Recover LTD
    Email: elevaytedigital@gmail.com